奇幻冰激凌特许经营商的甜蜜胜利图注：凯特泰勒《企业家》职业作家负责与特许经营有关的趋势和话题写作DECEMBER 06, 2014Franchise Players is Entrepreneurs QA interview column that puts the spotlight on franchisees.2014年12月6日《特许精英》是《企业家》一个问答采访栏目，重点关注特许经营商。
David Olmo is living the dream of every kindergartener with a sweet tooth. One year ago, Olmo left his career in construction to open a Sloans Ice Cream shop. The over-the-TOP ice cream shop has quickly become a local favorite with events like princess story time with Elsa from Disneys Frozen. Here are the realities of living the sweet dream of being an ice cream franchisee.大卫欧默(David Olmo)活在每一位爱吃甜食的学前儿童都向往的梦幻中。
一年前，他离开我们的建筑事业，开了一家名为斯隆冰激凌的商店。
这家略显夸张的冰激凌店非常快在当地大受青睐，开设了来自迪士尼《冰雪奇缘》里面艾莎公主的故事时间。
下面大家就来看看一名冰激凌特许经营商的甜蜜梦幻生活在日常到底是什么样的。
Name: David Olmo名字：大卫欧姆Franchise owned: Sloans Ice Cream in Delray Beach and Lauderdale-By-The-Sea, Fla.特许经营所有者：坐落于佛罗里达州德拉海滩和劳德代尔海的斯隆冰激凌商店How long have you owned a franchise?Q：你开这家特许经营店多长时间了One year. Our Delray Beach location had its grand opening in JuneA：一年了，6月份的时候大家在德拉海滩的店举行了盛大开始营业。
Why franchising?Q：为何要做特许经营?Owning a franchise gives you the opportunity to work with an already known brand, while still having the freedom of owning and growing your own business. By teaming up with proven operators, you are given the exposure needed for effective advertising. Franchisors work hard to develop successful concepts and also provide tremendous support to franchise partners.A：拥有一家特许经营店有机会与驰名品牌合作，同时还可以自由地掌管并经营我们的买卖。
与出色的运营商合作，他们会给你展示很有效的广告营销推广方案。
特许经营授权商努力培培养功的经营理念，也给特许经营伙伴提供巨大的支持和帮助。
What were you doing before you became a franchise owner?Q：在成为特许经营商之前你干什么工作?Before signing an agreement with Sloans Ice Cream, I was working in construction, remodeling buildings.A：在与斯隆冰激凌合作之前，我在建筑行业工作，改造建筑物。
Why did you choose this particular franchise?Q：你为何选择这一家特许经营企业?From the first time I visited Sloans Ice Cream at the City Place location, I was enamored with the concept. The ice cream is simply outstanding, and families really enjoy coming to Sloans to experience such a creative and magical atmosphere. I wanted to connect with a proven brand that, above all, has a great product, and thats definitely one of many things Sloans has to offer.A：当我首次参观City Place大厦里的斯隆冰激凌店时，就被那里的理念吸引。
冰激凌太美味了，而且家人很喜欢到斯隆冰激凌店去感受那种很有创意的魔幻环境。
最主如果我非常想与出色的品牌合作，而斯隆可以提供不少支持，当然也包含品牌知名这一条。
How much would you estimate you spent before you were officially open for business?Q：门店经营之前你估计自己要投入多少资金?I estimate the total cosplayt for opening Sloans is around $650,000 to $850,000. This includes inventory, equipment, labor etc.A：我当时估计开斯隆冰激凌店大概需要650000USD到850000USD，包含仓储、设施、劳动力等本钱在内。
Where did you get most of your advice/do most of your research?Q：你主要去什么地方做了咨询和调查?I did most of my research by visiting the Sloans Ice Cream City Place location. I enjoyed the concept and the whole business outlook. We also have a lot of support from our franchisor, who gives great advice and was always available to answer questions throughout the process of signing the agreement.A：我主要通过参观City Place大厦的实体门店来做研究调查。
我很喜欢他们的理念，看好整体买卖进步前景。
特许经营授权方也给了大家不少支持，在签署合作协议的过程中给了大家不少建议，一直耐心为大家解答问题。
What were the most unexpected challenges of opening your franchise?Q：当时开特许经营店最意料之外的挑战是什么?The biggest challenge we faced was with timing. I thought we would be able to open the shop a lot sooner than was actually possible. Also, dealing with the city and getting necessary permits.A：最大的挑战就是时间，大家开始营业时间比原计划的晚了不少。
还有就是跟与城市协调，拿许可证比较费劲。
What advice do you have for individuals who want to own their own franchise?Q：你对想开特许经营店的人有哪些好的建议?Do your due diligence and make sure its something you really want to get involved with. You really need to ask the right questions to make sure you feel comfortable moving forward. Its also always helpful to consult with an attorney.A：努力做好自己该做的事情，确保这是你真的想做的一件事情。
必须要咨询正确的问题，如此往前进步才会顺利一些。
还有就是咨询一些律师一直有帮助的。
Whats next for you and your business?A：下一步你和你的冰激凌店有哪些计划?In addition to operating our Delray Beach location, we have acquired the development rights to build 10 total Sloans Ice Cream stores throughout South Florida. We are currently working on opening the second location in Lauderdale-By-The-Sea by the beginning of December. I am very hands-on with construction and want this second store to be perfect. once we feel confident that everything is on-point with Lauderdale-By-The-Sea, we can start focusing on finding additional sites in areas such as Miami, Key West and Naples.A：除去经营在德拉海滩的实体门店外，大家还在南佛罗里达州拿到新开十个特许经营店的特许权。
12月初以来，大家一直在准备坐落于劳德代尔海第二家实体门店的开始营业。
我亲自动手搞建筑设计，期望能把这家店做得很完美。
等劳德代尔海的店进入正式经营轨道，大家有足够多自信时，就开始在迈阿密、基维斯特岛和那不勒斯这类区域探寻新的实体门店地址。
